Rogers puts it's name on another venue

From where I sit it looks like Edmonton has a new name for it's new rink...

via sports.nationalpost.com

And apparently nobody likes it. It's bland. It's drab. It lacks local flavour. People are surprised by this? Really? I don't know what was expected. Northlands Coliseum 2?  I agree it's a boring name, but every stadium has a boring name now. Long gone are the days of the Forum and Maple Leaf Gardens, replaced by the Bell Centre and Air Canada Centre. It's not Taylor Field in Regina anymore, it's Mosaic Stadium. Sadly, this is the reality every sports fan has to face. It's a money generating source for the team involved.  Nobody in Edmonton will care what the new arena is called if the Oilers are winning. Yes, there already are a number of Rogers named sports venues in Canada.  Let's be thankful a Canadian company is keeping it's money in Canada.  Up until last year the Carolina Hurricanes played in the RBC Center.  The line between sport and business was crossed a long time ago. Please, stop acting surprised.

At least that's how I see it...and I sit in the cheap seats.